Own Time Eau de Parfum featured in Forbes: the rise of Functional Fragrance and bedtime rituals
Our Own Time Eau de Parfum has been featured in Forbes, exploring how Functional Fragrance is redefining perfume layering and becoming part of our evening self-care rituals.
We're delighted to share that Own Time Eau de Parfum has been featured in Forbes in its article, The ‘Fragrance Wardrobe’ Is Redefining Perfume Layering For Fall 2026.
Exploring the growing trend of fragrance layering and the role of perfume in bedtime routines, Forbes highlights how Functional Fragrance is moving beyond traditional perfumery to become a meaningful part of our daily wellbeing rituals.
As Forbes describes Own Time:
“Own Time blends neuroscience with luxury perfumery to deliver a sandalwood and pink pepper scent that eases the mind and body before fully shutting down.”
Created for the hours between 6pm and midnight, Own Time Eau de Parfum combines aromatic terpenes with luxury perfumery to help ease the transition from daytime alertness to evening calm. With warming notes of Sandalwood, Pink Peppercorn and Musk, it's designed to become a familiar sensory cue to slow down, disconnect and make time for yourself.
As Forbes explores, fragrance is no longer just about how we smell to others, but how we want to feel – reinforcing our belief in the power of Functional Fragrance to support more intentional evening rituals.
Read the full Forbes feature here.
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