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why this works
wellness hub

In this video, our CEO, Anna Persaud, introduces the trusted experts we partner with to deliver science-backed protocols and advice to support better balance and wellbeing.

Dr Anna Persaud
This Works' CEO

We work with experts in disciplines from biochemistry and neuroscience, to psychotherapy, yoga and menopausal sport science, to fill our wellness hub with snackable tips and protocols you can use or share for improved wellness. We cover topics like managing stress, sleep hygiene, achieving a better relationship with our bodies and movement.

  • With a PHD in biochemistry, Anna brings unique insight into product development and testing, ensuring the brand can say in all certainty ‘This Works’.

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  • This Works’ expert scientific advisor, Professor Gaby Badre, is a Swedish expert in sleep medicine and a clinical neurophysiology specialist in chronobiological disorders.

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  • Our NPD Director, Fraser, is a cosmetic scientist specialising in essential oils with particular interest in terpenes.

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  • Lauren is a BABCP accredited psychotherapist and EMDR practitioner. With over a decade of clinical experience, Lauren combines cutting-edge science with trauma-informed therapy to help women regulate their nervous systems and feel safe in their bodies.

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  • Rachel is a sports science graduate and fitness coach. She is renowned for her expertise in managing the Menopause through exercise and lifestyle.

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  • Helen, founder of Yoga Breathworks, shares her expertise in asana and pranayama yoga practices, as well as yoga nidra and meditation techniques, to help support the mind-body connection.

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