As early pioneers in the field of neurocosmetics, we have funded important research investigating the impact of aromas, topical cosmetics and touch on the central and peripheral nervous systems. Professor Badre, and his team at Swedsleep Sweden, have conducted a suite of studies on our behalf including functional magnetic resonance imaging (fMRI), electroencephalography (EEG) to measure brain activity, and polysomnography and neurography to measure sleep activity in a clinical setting. This research has led to the development of This Works' Functional Fragrances and a suite of products and protocols that support the brain-body connection for better wellbeing.

Dr Anna Persuad
This Works CEO
Deep Sleep
Our Deep Sleep Functional Fragrance activated areas of the brain associated with emotions, pleasure and calmness, demonstrating the potential to encourage a pre-disposition towards sleep.*
Perfect
The Functional Fragrance in our Perfect range activated areas of the brain associated with reward, memory and emotion.**
In The Zone
Evaluated for its impact on working memory using the Digit-Forward-Backward Repetition Test, and the Maze Navigation Test, and investigated using fMRI brain-imaging, our In The Zone Functional Fragrance has shown potential to enhance working memory.***
Neuroactives and neurocosmetic products are designed to interact with the nervous system, particularly the nerves in the skin and underlying tissues, which both send and receive signals from the brain. Neurocosmetic products have been shown to promote alertness, improve sleep quality, and potentially enhance memory, as well as improving skin appearance. They can also contribute to feelings of relaxation and wellbeing, thereby improving mood.
Find a wealth of wellbeing protocols rooted in neuroscience on our wellness hub. Learn how to regulate your sympathetic and parasympathetic nervous systems and support hormonal shifts for greater control over your mood.

references + sources
* Badre, G., Olausson, H., Ackerley, R., & Croy, I. (2018). Brain functional MRI (fMRI) study of fragrance inhalation. Any impact on sleep/wake/ reward-related brain areas? Journal of Sleep Research, 27, 164
** Pilot Study 2022
*** Pilot Studies 2024 and 2022