all eyes on THESE returning favourites
Our eye creams are back! Packed with powerful skincare actives for the delicate eye area, our eye creams deliver clinically proven results at almost half the price of the UK's leading luxury eye treatment.*
Our eye creams are back! Long-term fans will have noticed they've been out of stock for some time - and we want to thank you for your patience. Packed with powerful skincare actives for the delicate eye area, our eye creams deliver clinically proven results at almost half the price of the UK's leading luxury eye treatment.* My wrinkles tired eyes has now been ophthalmologically tested, and is suitable for sensitive eyes and contact lens wearers.
*RRP comparison of UK's #1 eye treatment April 22- March 23.
Whether you’re raising young children, have looming deadlines on your mind or a busy social life that has you burning the candle at both ends, you’ll know all too well how hard it is to hide the evidence of a bad night’s sleep from your eye area. While we know nothing can rival a good night’s sleep when it comes to skin health, using ingredients specifically formulated for the delicate skin around the eye area can help tackle puffiness, dark circles, and fine lines for skin that looks and feels brighter, revitalised and well-rested. Our targeted eye creams, one for day and one for night, are designed to work with the body’s natural circadian rhythm, packed with powerful active skincare ingredients to bring eye cream options that are clinically proven to visibly improve the appearance of under eyes.
My wrinkles tired eyes is an overnight problem-solver that under clinical testing, showed skin to be smoother while reducing the appearance of wrinkles and dark circles.* To help reduce the appearance of wrinkles over 28 days, Granactive Retinoid and plant-based Bakuchiol, supports skin cell turnover to reveal younger looking skin. Hyaluronic Acid is the gold standard in helping to maintain moisture levels around the eye area which reduces the appearance of wrinkles upon waking and can visibly reduce dark circles. Finally, Persian Silk Tree Extract has been clinically shown to support the detoxification process which takes place whilst you sleep, and if sleep has been hard to find this could be your saviour! For added reassurance, this product has been ophthalmologically tested and is suitable for sensitive eyes and contact lens wearers.
*In an open, intra-individual study of 20 participants over 28 days.
For daytime, when the skin is exposed to the environment, my wrinkles eye repair uses the powerful benefits of Vitamin C to help protect the skin, plant-derived Bakuchiol, which is also an antioxidant and Hyaluronic Acid to plump and smooth the delicate eye area. In clinical testing, this powerful cream improved the smoothness of skin and reduced the appearance of dark circles and wrinkles around the eye.*
*In an open, intra-individual study of 23 participants over 28 days.
Our eye creams deliver clinically proven results at almost half the price of the UK's leading luxury eye treatment.*
Both eye creams are clinically proven to:
- Improve skin smoothness*
- Reduce the appearance of wrinkles*
- Reduce the appearance of dark circles*
*In an open, intra-individual study of 20 participants over 28 days using my wrinkles eye repair.
*In an open, intra-individual study of 23 participants over 28 days using my wrinkles tired eyes.
Aside from powerful clinical results, our eye creams have been given the seal of approval from our panel and are long-term favourites of brand fans.
- 93% of panel users said the skin around their eyes felt hydrated*
- 89% of panel users said the skin around their eyes felt smoother*
- 73% of panel users said the skin around their eyes looked brighter after use*
*In a panel of 45 participants over 28 days.
- 97% of panel users said their skin was immediately hydrated and softer*
- 94% of panel users said their skin was immediately smoother*
- 91% of panel users said their skin was immediately moisturised*
- 84% of panel users said the skin around their eyes looked smoother upon waking*
*In a panel of 32 participants over 28 days.
why do I need an eye cream?
The skin around the eyes, especial the eyelid and under-eye area, is notably thinner compared to other facial areas, with a lower concentration of sebaceous glands and collagen fibres. Consequently, it is more prone to dehydration, fine lines, and wrinkles. In addition, the continuous movement of facial expressions, coupled with the frequent blinking and squinting, exacerbates the risk of premature ageing and the formation of dynamic wrinkles formed by the lower quality or quantity of collagen connections in this area.
Due to the thinness of the skin, the eye area is also susceptible to fluid retention and, due to a reduced level of lymph nodes, puffiness. Puffy under-eyes are increased due to lack of sleep or sleeping face down, which causes fluid to pool under the eye. This fluid is known as interstitial fluid and gives rise to the appearance of dark circles and under-eye bags.
Typically, lighter products that are more readily absorbed, and have fewer emulsifiers and oils, are better tolerated by this thinner skin area and take less effort to rub in - avoiding any micro damage to the delicate eye area.
Products that aid in improving the skin barrier (Ceramides or oils rich in essential fatty acids), increasing collagen synthesis (Bakuchiol, Retinoids and Vitamin C) and the circulation or drainage system (Persian Silk Tree Extract, Caffeine) can all help in improving the quality and appearance of the eye area.
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