the neurojourney that rewrites your 5-9

With the uptick in busy work schedules, family juggles and overuse of screens, many people have lost their off switch. Today, our evenings are often a blur of mindless scrolling or to-do list ticking, when they should be used as an opportunity to step away from the stresses of the day. It’s about time you took back your Own Time.

This Works is proud to introduce a first-of-its-kind luxury neuroscent, specifically created to engage the parasympathetic nervous system. Own Time supports your brain and body as it transitions from fight-or-flight during the daytime to rest-and-digest. It uses a unique blend of terpenes, sesquiterpenes and an odourless molecule that has been shown to be able to support relaxation and sleep. Together, this powerful blend is supported by fMRI, EEG and HRV studies to help soothe the senses, reduce stress and support deeper, better-quality sleep.

This groundbreaking scent innovation is about more than sleep – it's designed to harness those precious evening hours by initiating a neurojourney from the moment you clock off, set foot into your home and spritz. Own Time supports the body’s natural Circadian Rhythm and encourages you to slow down and be present as you move through your evening rituals of eating, resting and connecting. It’s grounding, aromatic and envelops the body with a sense of safety and balance.

Own Time marks a significant shift into nervous-system care. As market leaders and pioneers in the sleep science space, it’s a natural progression for a brand like This Works, which is already firmly cemented in people’s wellness routines. Now, we’re taking sleep a step further into nervous system regulation and care, creating a portfolio of tangible solutions for more supported, well-rested and regulated lives.

Functional Fragrances interact with real, measurable brain pathways, particularly those within the limbic system and autonomic regulation centres. When a scent is inhaled, aromatic molecules bind to olfactory receptors and trigger electrical signals in the olfactory bulb, travelling directly into areas of the brain involved in emotion, stress response, circadian rhythm, memory and cognitive regulation. This is why we call them “neuroscents”: fragrances that don’t just smell beautiful, but also work with neural circuits that govern stress, mood, focus and overall autonomic state. Own Time was created as a neural transition cue to help signal to the brain that the day is done, encouraging a shift from daytime alertness into a softer, more regulated evening mindset. Engineered using specific terpenes and sesquiterpenes found in essential oils, it supports the downshift from high sympathetic alertness into steadier parasympathetic states. In collaboration with neuroscientist Professor Gaby Badre, This Works Functional Fragrances have been assessed in a clinical setting using fMRI and EEG to understand which brain areas are activated, and these findings have been further validated in independent user and clinical studies.

Built on seven years of neuroscientific research, Own Time has been created terpene-up to activate the parasympathetic nervous system - your body’s natural rest-and-digest mode. Developed with leading experts and validated through user studies and a clinical pilot measuring heart-rate variability and sleep quality, it draws on techniques like fMRI and EEG to support deeper, better sleep. Our independent user studies of men and women aged 18-55+ over 28 days found Own Time wearers fell asleep faster and experienced improved sleep quality. When worn throughout the evening, they also felt calmer and more relaxed.*

71% felt their sleep quality improved*

74% fell asleep faster*

69% felt calmer and more relaxed in the evening**