our story
We create effective, trusted skincare and wellness solutions that improve people's lives and wellbeing.
our philosophy
For our team, This Works is not just our name it's our promise, and we can say this thanks to the rigorous testing our products go through - from functional MRI and clinical testing, to user panels. In this video our CEO, Dr Anna Persaud, explores our brand story and shares how our commitment to science, innovation, and customer wellbeing is at the heart of everything we do.
Dr Anna Persaud
This Works' CEO
our scientific approach
As a science-first brand, we take a multidisciplinary approach, drawing upon the disciplines of biochemistry, neuroscience and the social sciences to guide our content and product development processes.
science-backed, proven to work
neuroscience
As early pioneers in the field of neurocosmetics, we’ve been working with Professor Gaby Badre (MD, PhD, Associate Professor, Neuroscientist & Medical Doctor) since 2017. Professor Badre and his team at Swedsleep Sweden have conducted a suite of studies on our behalf, including functional magnetic resonance imaging (fMRI)and EEG to measure brain activity, and polysomnography and neurography to measure sleep activity in a clinical setting published peer reviewed paper. (Chem. Percept. 13 93—105 (2020) Ackerley, R., Croy, I., Olausson, H. et al.). This pioneering research has led to the development of This Works Functional Fragrances.
our fMRI brain imaging studies
Deep Sleep
Our Deep Sleep Functional Fragrance was shown to activate areas of the brain associated with emotions, pleasure and calmness, demonstrating the potential to encourage a pre-disposition towards sleep.*
Perfect
The Functional Fragrance in our Perfect range was shown to activate areas of the brain associated with reward, memory and emotion.**
In The Zone
Our In The Zone Functional Fragrance was shown to activate areas of the brain associated with memory and focus, specifically related to verbal and spatial memory, attention and alertness.***
our Superblends
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Functional Fragrancediscover moreWe apply neuroscience to the art of olfactory wellness to create Functional Fragrances that stimulate the release of neurotransmitters, influencing your mood, behaviour and sense of wellbeing.
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superactivediscover moreEach superactive is selected for its superior ability to protect, support or enhance our solutions for sleep, skin and wellness based on our chronobiology.
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botanical oilsdiscover moreWe only use high-grade botanical oils that harness the power of plants and work in harmony with your skin to deliver nourishing, restorative and protective properties.
socially responsible
From the beginning, This Works has been built on a simple founding principle: to stay true to our name. We’ve strived to bring quality, meaningful solutions to others through both our products and our responsibility to our employees, customers, community, and the environment. We believe beauty brands can play a powerful role in society, which is why we collaborate with clinical psychologists, neuroscientists and industry experts to ensure we deliver solutions and content with integrity. Positive impact on our community has always been at the heart of our business, and we do so through honesty and transparency in everything we do. As a B Corp™ company, we aren’t part of a single sustainability initiative; we have positive impact in our DNA and are committed to transparency across our business model and its impact on people and the planet.
references + sources
* Badre, G., Olausson, H., Ackerley, R., & Croy, I. (2018). Brain functional MRI (fMRI) study of fragrance inhalation. Any impact on sleep/wake/ reward-related brain areas? Journal of Sleep Research, 27, 164
** Pilot Study 2022
*** Pilot Studies 2024 and 2022