In 2023, the art of sleep is a billion-dollar industry (in fact the sleep economy is estimated to be valued at 432 billion USD by next year) and by the number of sleep apps, smart mattresses, and night-time teas on the market, you would assume that falling (and staying) asleep was much simpler these days. But unfortunately, regular, good-quality sleep is still a complicated business for many.
It’s been over 10 years since we launched our deep sleep pillow spray and we are proud to be considered pioneers in sleep science, having established ourselves as leaders in the beauty sleep conversation with the support of chronobiologists, neuroscientists, and clinical studies. We know the importance of sleep for a healthy, functioning body and that you cannot ‘fix’ sleep with just one product. While sleep aids are scientifically proven to help, there are many things you can do to signal to the brain that it is time for bed, prepare the mind and body for sleep and improve the quality of your night.
When it comes to improving sleep, we often focus on night-time being the right time, but this World Sleep Day, we want to share some knowledge and important science about the other side of the clock – the ‘light time.’ From when we first see sunlight to the time we drink our coffee, so much of what we do and experience during the day directly impacts the way we sleep at night. The body’s circadian rhythm relies on factors during the day that prepare the body for better sleep, and how and when you are exposed to daylight has a huge effect on your nocturnal patterns.