I spend quite a bit of time in the Far East where they are mad about face masks. Invaluable research material for when This Works started creating our first ever mask.
In the Myong Dong area of Seoul- in Korea- one of the most popular shopping areas, it is not unusual to find a whole wall of face masks in any one of the many cosmetic shops.
There are face masks with a host of different ingredients including things like Ginseng, Mushroom, a dozen different kinds of fruit as well as Green tea, Rice milk, Chamomile and a selection of flower extracts. Each mask has a different function or solves a different problem – supposedly. Most are just to put on the face for ten minutes and wash off.
To be honest- the masks themselves are not that special or original, it’s the ritual that is the key. Koreans, Japanese and Chinese are obsessed with beautiful skin. It is more important to them than make-up. And they spend a huge amount of time and money looking after and trying to perfect a flawless complexion. So- they would use a mask, two, three or even four times a week without a thought. The mask is then the clean base for their face, ready for them to layer on a number of creams, essences and serums!
Perhaps we- in the West are catching up with the thought that flawless skin keeps you looking younger because I believe that we are paying more attention to our skin than our parents or their parents ever did. We are slowly learning the ageing effects of the sun and the detrimental effects of environmental pollution on our skin.
So what do we need from a modern facemask now?
We want both instant and long term results- not just an instant boost on the night of the party or a salve to repair the damage of too many late nights and bad diet.
That’s how we came to develop the Time Dose Mask, which gives you three options to get the effect you want in the time you have.
You don’t have to wait for it to harden so you can peel it off. You don’t have to wash off a thick layer of goo to get to unveil your refreshed skin.
You just have to put it on for 10 or 20 minutes or overnight to get the results you want. Job done.
As usual we’ve worked with natural ingredients to get these results and added our favourite Hyaluronic Acid because we know it penetrates the skin and locks in moisture for hours.
Bilberry, Sugar Cane, Sugar Maple, Orange and Lemon help remove dead skin cells and natural exfoliant, Prickly Pear, stimulates resurfacing enzymes and cell renewal. Then there are ingredients to soothe and refresh and ultimately plump up. These all work in a time-dose and time-release system – hence the name, Time Dose Mask.
I’m really excited about it after trying all three options. Hope you will be too.